Short thoughts on design craft

Compact explorations — a concept, a principle, or an observation worth sitting with.

Philosophy

The Platform Is Part of the System

A design system nobody can find is not a design system — it's a file.

craft publishing systems
Philosophy

Material Honesty

Digital materials have their own properties — designs that pretend otherwise often fail to be anything at all.

craft digital authenticity
Interaction

Peripheral Awareness

Good UI design accounts for what's not in direct focus.

attention context ux
Philosophy

Restraint as Craft

The hardest editorial decision is the thing you don't add.

editorial simplicity decision making
Layout

Invisible Hierarchy

The best hierarchy is the kind you don't notice.

hierarchy visual design reading
Color

Simultaneous Contrast

Place any color next to another and both change.

color theory perception contrast
Motion

Tension and Release

Every animation has a promise and a payoff.

animation easing timing
Typography

Type Weight as Voice

Weight is the typographic equivalent of vocal emphasis.

type weight expression
Layout

Rhythm and Grid

A grid without rhythm is just rows and columns.

grid rhythm layout systems
Interaction

The Affordance Gradient

Affordances exist on a spectrum from hidden to obvious — the art is calibration.

interaction discoverability ux
Color

Color as Temperature

Before you choose a hue, choose a temperature.

color theory warmth emotion
Typography

Optical Correction

Making things feel right means they cannot look technically correct.

type perception refinement
Layout

Breathing Room

The act of leaving space is as deliberate as filling it.

whitespace structure space